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A DBA (Doing Business As) — also known as a trade name or fictitious business name — allows you to operate your business under a name that is different from the official name registered with your LLC or corporation. For instance, your company may be legally registered as Smith Consulting LLC, but you can use a more marketable or customer-friendly name, like Bright Solutions, by filing a DBA

Although a DBA is not legally required to run a business, it can be an extremely valuable tool. Registering a DBA is especially helpful if you want to:

• Build a separate brand under your existing company

• Open a business bank account with a different business name

• Launch a new product line under a distinct identity

If you intend to do business under any name other than your personal name or your company’s legal entity name, most states require you to register a DB

Each state has its own process, filing fees, and renewal requirements. Understanding these details ensures your business remains compliant and avoids potential legal issues.